Why You Should Be Using Social Media For Your Business

First let’s start off with what is social media. Social media can be Facebook, Twitter, Google+/Google Places, Pinterest, LinkedIn, Instagram, Yelp!, even e-mail newsletters. The first step is figuring out what social media site works best for you business – where your customers are. You don’t want to waste your time on social sites that your customers aren’t on.

 

Now the why:

  • It reaches your target market (plus some!)
    • When a customer opts-in, that means they are interested in what you have to say.
    • When a customer interacts with your company on a social site, their network sees it. What an easy way to expand your reach!
    • Those customers are referrals for you! If someone in their network sees that they are interacting with your company, it creates a buzz for your company. When someone in their network is looking for your product, they will look to their network for referrals.
  • It’s a great way to be interactive with your customers
    • You can receive customer feedback which leads to learning what your customers want.
    • It reminds your customer you are there. They may not need your products at the present time, but when they do, they will remember your company!
    • It shows customers that you are human and will treat them as such also. BTW – people LOVE interacting with companies! It makes them feel special!
  • It’s a great way to highlights events, promotions, and upcoming products in your company and industry.
    • This leads to an increase in your sales whether it’s online or in-store
    • It generates traffic to your website. You might be highlighting one item in your post, but it might intrigue someone to visit your website to see what you are all about and what other products you have to offer.
  • The more active you are on social media, the higher your web search will be.

So, the above points don’t convince you that you need to be social? Check out the book, “Going Social: Excite Customers, Generate Buzz, and Engerize Your Brand with the Power of Social Media” by Jeremy Goldman. I grabbed this from the library when I was browsing. It’s a GREAT book for those who aren’t sure where to start with social media in their business. Jeremy is online at http://goingsoci.al/ or on Twitter @jeremarketer @goingsocial

Still not convinced?  Check out the webinar that will be on July 15 through Constant Contact.

social-media-statistics_2012

Tuesday Tip: Linkedin Contacts

Do you use the features in LinkedIn Contacts to your advantage?

Within the last week, I went through all 400 plus contacts and tagged them.  This feature is wonderful for organizing how you know a person.  You can have up to 200 different tags (I already have over 55 tags).  At my previous position at Westfield Concession Management, I met A LOT of people – clients, vendors, and tenants.  Unfortunately, I’m not that great with names, but better with faces.  After a year away, I’m starting to forget how I know these people.  Here comes the tags to the rescue!

Tagging or Untagging Your Contacts

How do I tag or untag my contacts?

You can tag or untag anyone who’s saved in your LinkedIn Contacts. Tags are simple keywords to help organize and sort your contacts. They can be added from the Contacts page or a person’s profile.

To add or remove a tag on a profile:

  1. Go to the profile and click Relationship in the top section of the profile under the member’s photo.
  2. Click Tag.
  3. Check the box next to an existing tag or click  +Add new tag to create a new one. If you create a new tag, type in the name and click Save. To remove a tag, uncheck the box next to it.

To add or remove a tag from the Contacts page:

    • Move your cursor over Network at the top of your homepage and select Contacts.
    • Move your cursor over the contact in the list and click Tag below the contact’s information.
    • Check the box next to an existing tag or click +Add new tag to create a new one. If you create a new one, type in the name of your tag and click Save. To remove a tag, uncheck the box next to it.

The tag will be visible to you on the person’s contact information and on their profile. You can click the tag in these areas to see all other profiles with the same tag. Only you will see the tags you’ve created.

Note: You can create up to 200 new and unique tags or delete old ones.

Need even more of a reminder on how you met somone?

Check out the Relationship Section in an individual’s profile.  You can add notes, reminders and how you met and these are only visible to you!

Relationship Section of Profile – Overview

What is the Relationship section on a profile?

The Relationship section is a way to keep track of your interactions with a contact. You’ll see this section for anyone who’s saved in your LinkedIn Contacts.

    • Click Relationship when viewing a contact to see your recent communications, including emails from accounts you’ve synced.
    • You can add and review notes, reminders and a note on how you met.
    • To expand or collapse the section, click See More or See Less at the bottom of the Relationship section.
    • To fully collapse the section, click the arrow in the upper right of the section.

So, if you saw that I looked at your profile on Linkedin within the last week, that’s the story!